SoyBoys: A New York style vegetarian deli
Role: Branding/Digital/Packaging/Photography
Challenge: To create a vegetarian deli that utalizes the fast-paced New York Deli heritage while introducing people to the plant-based options of their favorite subs.
![](https://freight.cargo.site/t/original/i/3745cae97d150282c8912478d56879b71bd5453442fce2eabf3ed545a48c7f45/SoyBoy-Banner.jpg)
![](https://freight.cargo.site/t/original/i/ad497b552b5ded0cbc2da95f7921d43ba8fc485f45b40b8f1148477c451878f6/SoyBoyWeb_1.gif)
![](https://freight.cargo.site/t/original/i/d2076d4dcb17603d2f2ae4070ec5f5d4144638dde3b96cf2a025e02d18155d99/SoyBoyWeb.gif)
![](https://freight.cargo.site/t/original/i/7c45bd02f70a66177f5a12ea00f237097d2a0f3d8f44bff34b5704d54622ceb4/Landing-Page.jpg)
![](https://freight.cargo.site/t/original/i/d1e6d1ea3ce233c5e8a40f24d4c17b0d960babe0b73c58e0fa11d9cb4e2fed3c/Carry-Out.jpg)
![](https://freight.cargo.site/t/original/i/68b7ec071097f87c594d2d485c1bd9beafdb72e4da423793785bd344904fe6a7/Home-Page.jpg)
![](https://freight.cargo.site/t/original/i/5302fb2b58e2d6c288866c1602cd1c140b89655bd2761eeb4ec5dd561fabbe90/Contact-Us.jpg)
![](https://freight.cargo.site/t/original/i/76b6b78b18044e0dccfa0fc723acc34269d51e04a9a1b09e9bec314fc5d54ce7/Screen-Shot-2018-11-19-at-5.44.45-PM.png)
![](https://freight.cargo.site/t/original/i/93b077c796275b017959a33c4df7b50dab815ed7dc7fd2c519e5891d09f4a731/sammy1-copy.jpg)
![](https://freight.cargo.site/t/original/i/6b36010360a642a412be0dccfb3eaf2779fb72c1c687a345aab2e29e72a0ca29/Screen-Shot-2018-11-19-at-5.44.28-PM.png)
![](https://freight.cargo.site/t/original/i/2d1c1fda880cc1a68488e1dd6debe141c90ff6bd906714affeb9b6a2af5a3e0a/sammy-hand6-copy.jpg)
![](https://freight.cargo.site/t/original/i/36a5c76abd04b9e47aeb91ce38a026146280cf40932012ce1474316cd2ce1e46/Screen-Shot-2018-11-19-at-5.44.56-PM.png)
![](https://freight.cargo.site/t/original/i/d538f96ed69174874679517d49ac5b6dd5eb94c052dbe921b58b83efb54e562d/Screen-Shot-2018-11-19-at-5.45.12-PM.png)
![](https://freight.cargo.site/t/original/i/93ab2583da9491c2a194a882e479f4fc784abebb7dcc9e80a38690f498d61c85/Screen-Shot-2018-11-19-at-5.45.29-PM.png)
![](https://freight.cargo.site/t/original/i/7c11685270096d81330f9ee6504df955f26778695397861e0ad94093b128797b/Screen-Shot-2018-11-19-at-5.45.46-PM.png)
Package and Environmental Design
![](https://freight.cargo.site/t/original/i/ebdb3f74d8e58d6a7de316db60c776c061c0b2a70df7237a301928b5d5ede40c/InsideCorner-copy.jpg)
![](https://freight.cargo.site/t/original/i/464fe0ca15e7d8e9ce8d9cb170f871aa932e420ca2e3aa1d218ed434e5e45d8f/instructions-copy.jpg)
![](https://freight.cargo.site/t/original/i/1fe2da8f7f6a0707feb687c9c69da142b601784900360462c47757fd37bf30ca/BagwtSammy-copy.jpg)
![](https://freight.cargo.site/t/original/i/37cc4e578366d9f367012555f61e6a14ec87f6f82b1a268315a3c6ea02dc4b5e/bathroomstall-copy.jpg)
![](https://freight.cargo.site/t/original/i/1fbd1e73f8c984f3a18a6d30e0059c43828494ac93df08c7f99a94d6dbcfe3e1/FoodMockup-copy.jpg)
![](https://freight.cargo.site/t/original/i/f53c777d56cf2a1121d56a8640300f594dce66a38e2f0679f784c67503adc63c/foodgroup2-copy.jpg)