SoyBoys: A New York style vegetarian deli

Role: Branding/Digital/Packaging/Photography


Challenge: To create a vegetarian deli that utalizes the fast-paced New York Deli heritage while introducing people to the plant-based options of their favorite subs.
Art Direction: Alyssa Trocina
Copywriting: Juan Garza and Caroline Stamy

Package and Environmental Design

Website Walkthrough